Facts versus feelings isn’t the way to think about communicating science


“People are complex, social and affected by a diverse range of influences depending on the situation. We want to hold accurate views, but emotion, group identities and conflicting goals can get in the way. Incorporating these different insights into human thinking enriches our understanding of how people form opinions and make decisions.

Effective science communication requires an inclusive, holistic approach that integrates different social science perspectives. To simplistically focus on a single perspective paints a limited and increasingly inaccurate view of how humans form judgments about social and scientific issues.”



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